project : annual reports
challenge : Blend the stories of seven autonomous business divisions (Carrier, Chubb, Hamilton Sundstrand, Otis, Pratt & Whitney, Sikorsky, and UTC Power) into the thematic annual report of a single Fortune 100 brand.
solution : Creating an annual report for a company on the scale of United Technologies Corporation (UTC) is an epic, collaborative adventure. It’s no small feat to crystallize a yearly theme and visual approach, integrate division stories into a unified corporate narrative, source visual content all over the world, coordinate financial data at the last possible moment, and shepherd the publication through production for shareholder receipt within the allowable SEC window.
result : Simply to complete the task is an achievement of coordination, creativity, consensus-building and stamina. To effectively present the chairman’s assessment and vision and consistently achieve award-winning results is noteworthy.
Note: Work shown in this case study was created collaboratively with and for Bertz Design Group and its client.