project : various

challenge : Sometimes, particularly in the case of established brands, a single communications piece is all that is required. However, rather than simply react to an immediate need, this is an opportunity to review, reinforce, and/or build on core brand tenets.

solution : Single pieces are always more effective when their mission is considered in context of the brand whole. In fact, by rigorously examining goals and needs, a piece often evolves into something that works harder, is more effective, and has a longer life. Interestingly, single-piece projects often lead to deeper internal brand discussions.

results : A single piece can address a communications task, but probably the most overlooked value of well-executed, single-piece projects is what they spark.

Note: Some work shown here was created collaboratively with and for Bertz Design Group and its client.